Disney Diversification
- jurique1702
- Mar 2, 2025
- 1 min read
In chapter 6 we discuss about diversification which is the process of firms expanding their operations and entering new businesses.
Disney utilizes diversification by expanding into more business operations such as:
Media networks, Disney channel
Film production
Streaming services Disney plus
Theme parks and resorts
Merchandising, branded goods, clothes, toys
Book and comics publishing
Trademarked music
Disney Cruise lines
Game development such as Disney Infinity
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