Disney Global expansion

In chapter 7 we explore how companies utilize international expansion to their strategic advantage.

Disney uses many strategies in international expansion to be known globally and create memories for everyone around the globe to enjoy.

There is theme parks located worldwide such as Disney Paris, Tokyo Disneyland and China Disney resort. Disney creates local contents like movies and tv shows specifically designed for that location and culture. Disney expanded into streaming services such as Disney+ and partnerships with Hulu. There are global merchandising and international licensing for Disney themed merchandise. Disney also offers cruise lines globally with owned characters on board to create a joyful experience.