Disney SWOT Analysis

Chapter 2 of the book: Strategic Management Creating Competitive Advantages focuses on the SWOT analysis.

Strengths:

• Strong brand reputation

• Diversified business such as movies, cartoons, streaming services, clothing, toys, theme parks as well as hotels.

• High quality products and services

• Strong adaptability, creativity and innovations.

  
  
  
  

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Weaknesses

• Reliance on franchises such as Marvel or Star Wars that need to also perform well.

• High operating costs in movie productions and theme parks.

• High vulnerabilities in market changes, consumer preference, economic changes, and natural disasters.

• High dependence from US markets as this is a significant portion of revenue.

  
  

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Opportunities

• Expanding internationally to global markets.

• Expansion of streaming services and partnerships with other streaming services.

• Development of new technologies and applications in theme park experiences such as virtual reality rides.

• Investments into eco-friendly innovations to minimize operational costs as well as reduce carbon emissions.

  
  

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Threats

• High competition from other media streaming services such as Netflix.

• Increased piracy and knockoffs

• Natural disasters and pandemic, such as covid-19 which impacted Disney's theme park operations.